The New New Media

In 2004 expanded their technology and business forecasting to a world wide audience via the Global Innovation Outlook "a worldwide conversation about innovation that matters". The new GIO 3.0 pulication has just been released The New New Media - covering the future of media, content, and messaging:

To better understand these shifts, IBM brought together dozens of business leaders, policy makers, and academics from around the world. Together, we explored new approaches that could effectively address the issues and opportunities of this transformation. The GIO Media & Content Report highlights the strongest insights from nine deep dives on the subject, held in seven different cities, including Helsinki, London, Los Angeles, Mumbai, New York, Seoul and Shanghai.

Essays contributed from GIO partners, such as Reuters and Syracuse University, IBM, and other GIO alumni, explore topics as varied and wide open as the subject matter itself. For example, there is a compelling look at how virtual worlds will irrevocably alter the messaging and advertising landscape over the next ten years. And an analysis of digital personas examines the viability of online user profiles that can be used to inform content producers and marketers of an individual’s changing preferences.

For more on the Blobal Innovation Outlook, visit http://www.ibm.com/gio